Sales and Marketing

Our team at MGB understands sales and marketing, with decades of experience, teaching, implement and successfully growing sales teams, and implementing comprehensive marketing programs with key partner organizations.

Sales and Marketing are often grouped together in organizational structure but are very different in discipline, success metrics and skill sets. Within each discipline there are further delineation of roles. Sales has different position types such as inside sales, transactional, strategic, agents and channels, with industry knowledge, and varying regional, national and global territory needs. Marketing has changed dramatically in the last decade with the advent of numerous social media channels that have to be factored into an overall plan that fits within a budget, with measurable results.

Most importantly your Sales and Marketing strategies and people need to be aligned to your business needs. What is your target market, who are the economic buyers, how do you reach them, how do you maintain and grow those relationships. These and other questions need to be answered, to implement a successful marketing program and sales strategy. These essential programs drive the growth of your business, without marketing and sales, you have no business.